Lucky is lucky to be alive. He survived birth in the bitter cold of early January when a million babies like him died of hypothermia. He was lucky he didn't end up alone, afraid and bewildered, in the orphan's market - sold for a few quid. But Lucky's luck won't last. Soon, he will be killed for a Sunday roast that no-one really needs. www.viva.org.uk/lambinglies
Viva!’s fight is a fight for life – for animals and ourselves. Through effective campaigning, we take the brutal reality of intensive farming to the people who can effect the most change: consumers. Our wide-ranging campaigns promote veganism as the best way to save animals from suffering, protect the environment, improve health and help those in developing countries.
We have cleared most shelves of so-called ‘exotic meats’; our campaign against factory farming of pigs, turkeys and ducks aw deaths dive; we are closer than ever to a foie-gras free Britain and meat and dairy consumption are down in the UK thanks to Viva! and you. Viva! is a registered charity (1037486).