Mothers are often the quiet heroes of our world; nurturing, protecting and giving everything they’ve got to their children. This Mother’s Day, as we celebrate the love and dedication of the mums in our own lives, we’re also reflecting on motherhood in a place where it’s too often overlooked: the animal agriculture industry.
Behind closed doors, countless animal mothers endure repeated pregnancies, separation from their babies and lives defined by production rather than protection. Dairy cows, for example, must give birth repeatedly to produce milk for human consumption, with their calves being ripped away from them within hours or days. For them, motherhood sadly is not an enjoyable experience.
This Mother’s Day, you can honour compassion in its truest form by joining Viva! to help fund our campaigns to create a better world for animals.
Other ways you can help us this Mother's Day
Give a gift that symbolises care, kindness and second chances by adopting an animal on her behalf. When you adopt one of our partnered sanctuary's rescued animals, you’re helping to provide safety, refuge and a life free from exploitation, especially for the ex-dairy cows who have endured so much.
Or if your mum prefers chocolates, then we have you covered! Our range of vegan chocolates makes the perfect ethical indulgence. Choose from the decadent truffles of Monty Bojangles, the fruity flavours of Whitakers, or nutty favourites like Ombar Peanut Butter and Bennetto Hazelnut. All cruelty-free, all delicious. There’s also our Mother’s Day Treat Box which contains a combination of chocolate, accessories and our fantastic Everyone Can Cook Vegan cookbook, perfect for the mum who’s run out of recipes!
We also stock beautiful vegan cosmetics from ethical brand Be At One from pink and red edition lip kits to the Ultimate Makeup Kit complete with lipstick, lip gloss, mascara, eyeliner and eyeshadow palette. These products are kind to animals and kind to the planet.
By choosing compassionate gifts from Viva!, you're not only showing appreciation for the mum in your life, you’re standing with mothers everywhere.