About Viva!

Viva! is the UK’s leading vegan campaigning charity, specialising in factory farm exposés and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent 32 years creating a kinder, more sustainable world for humans and animals alike.

Our work is split into four sections:

Viva! Animals launches dynamic campaigns to uncover the truth about factory farming – an atrocious industry which has taken over meat, dairy and egg production. Most animals spend their short lives in misery, imprisoned in squalor and exploited for human use. Their endless suffering is kept out of sight behind closed doors and so it falls to Viva! to reveal the reality. We expose the conditions on factory farms to show the public how animals really live and urge them to choose vegan.

 

Viva! Planet highlights how livestock farming is destroying our planet. Animal agriculture lies at the heart of every environmental catastrophe from climate crisis to wildlife loss. We present the latest scientific research on the issues and the solutions. Our campaigns, such as our award-winning Eating the Earth campaign and our exciting 50by25 initiative encourage people to move towards a kinder more sustainable diet, by choosing vegan.

Viva! Health is on-hand to support people on their journey into veganism. Our experts make the latest scientific research accessible for everyone, creating easy-to-read factsheets and combating misinformation about nutrition and health. Our Balanced Vegan page and Vegan Eatwell Plate show what you need to stay healthy. Head to our A-Z of Nutrients to answer all your questions on nutrients. Our campaigns – from diabetes to zoonotic diseases – explain why a vegan diet protects against disease and can help you live a long, healthy and happy life.

Viva! Lifestyle shows how positive and easy it is to go vegan. From our Vegan Recipe Club, V7 and V30 Challenges – packed with delicious tried and tested recipes – to the Viva! Shop which offers vegan food, fashion and our very own cookery book, it has everything you need. We also produce a wide array of materials to help people go vegan – sending out thousands of Vegan Super Packs, guides and leaflets. We also talk to people directly with our many friendly street actions giving our free delicious vegan sausage rolls, milkshakes and ice-cream.
The world is changing and Viva! is leading the vegan revolution!

 

Viva! is a registered charity in England (1037486).