Ethical Pledge

Our pledge

Since the birth of Viva!'s Gifts for Life catalogue over 20 years ago, we have always sourced and sold vegan products (organic and fair-trade when possible). As a vegan charity, we believe in supporting like-minded producers and businesses and take great pride in offering you, our valued supporters and customers, a wide range of cruelty-free merchandise, where no one (including our farmed friends) was harmed in the making. 

All profits made from the sales of our merchandise help fund Viva!'s vital campaigns - from banning foie-gras to helping people ditch dairy! For more info about our campaigns, check this out!

Our products

When sourcing merchandise for our Gifts for Life catalogue and web shop, we spend a lot of time speaking to potential stockists about their business values and researching each product's ethical credentials.

First and foremost, we only sell vegan products. This means our products:

  • do not contain any animal-derived ingredient or by-product (see our handy L-Plate Vegan guide for the 'Hidden Nasties') 
  • are not tested on animals at any stage during production
  • do not involve any systemic cruelty to an animal or human before or during the manufacturing process

We try to source products that are both organic and ethically-produced; meaning the environmental impact is low and products are fairly-traded. Not all products that are organic or fairly-traded carry the Soil Association or Fair-Trade certification - this does not mean they are not environmetally-produced or ethically-made. We try to include pertinent information as to the product's ethical credentials in the product's description, including links (if possible) to the company's own ethical policy. We do stock a few food items that contain POIG & RSPO certified Palm Oil. This is clearly noted in the 'Description' information in products that contain ethically sourced Palm Oil. We always review our ethical policy to ensure any certifications are up-to-date and meet our standards. 

Our suppliers 

We work closely with both larger companies and small independent businesses to bring you the best vegan merch! Many of our stockists are compassionate about animals too and support Viva!'s life-saving campaigns. When you support Viva! by purchasing our merchandise, you are also supporting ethical businesses and encouraging us all to be compassionate consumers.

Vegan labelling and Allergens

Due to EU labelling regulations, some vegan products that are made in non-vegan factories will carry a statement, for allergenic purposes, that they may contain traces of dairy, eggs, gluten or nuts. We follow both the Vegan Society and the FSA's guidelines on vegan food labelling. For further info, please read here

Unless clearly stated in the product description, we cannot guarantee that our vegan food products are suitable for those with a dairy, egg, gluten or nut allergen. 

If you have questions about the merchandise we sell or have a specific merchandise enquiry not covered on this page, we'd love to hear from you on