A new documentary from Viva! What Do You Really Know About Dairy?
Milk is natural? Milk is essential? Milk is needed for strong bones? Or is it?
Viva!’s new documentary challenges some of our most deeply held beliefs about dairy – and asks how they became so deeply ingrained in the first place.
For generations, we’ve been told milk is one of the most natural, nutritious foods there is.
It gives us calcium. It builds strong bones. Children need it to grow. Cows simply produce milk.
These ideas are so familiar that most of us rarely stop to question them.
And that’s hardly surprising.
For decades, the dairy industry has benefitted from the enormous resources put behind it. Its messages have appeared everywhere – in advertising, schools, packaging and public campaigns – alongside those familiar images of cows grazing happily in idyllic green fields.
When we hear the same claims again and again, they become part of what simply feels normal.
But what happens when we look beyond the marketing?
What Do You Really Know About Dairy? investigates the science, the industry and the animals behind one of Britain’s most familiar foods.
Rent for £2.99 or Buy for £5.99