Through successive investigations, Viva! has highlighted the irrefutable fact that cows and calves endure a cruel and miserable life in the dairy industry and an early death.
With every investigation, new levels of cruelty are uncovered. During the latest investigation, a worker was filmed beating a cow a sickening 55 times, whilst another was kicked in her spine immediately after giving birth, to force her to stand. Viva! continues to work tirelessly to shine a light in the dark corners of this appalling industry and call farms and big corporations to account in a country that claims to have the best welfare standards in the world.
This newly designed leaflet is perfect for stalls and outreach.
About Viva!
Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent more than 30 years creating a kinder, more sustainable world for humans and animals alike.
