Postcard featuring a businessman suckling straight from a cow under the slogan ‘Milk – still think it’s natural?'
Viva!’s fight is a fight for life – for animals and ourselves. Through effective campaigning, we take the brutal reality of intensive farming to the people who can effect the most change: consumers. Our wide-ranging campaigns promote veganism as the best way to save animals from suffering, protect the environment, improve health and help those in developing countries.
We have cleared most shelves of so-called ‘exotic meats’; our campaign against factory farming of pigs, turkeys and ducks aw deaths dive; we are closer than ever to afoie-grasfree Britain and meat and dairy consumption are down in the UK thanks to Viva! and you. Viva! is a registered charity (1037486).