Postcard featuring a businessman suckling straight from a cow under the slogan ‘Milk – still think it’s natural?'
About Viva!
Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent more than 30 years creating a kinder, more sustainable world for humans and animals alike.
