For generations, dairy has been presented to us as natural, wholesome and essential. That’s hardly surprising. The dairy industry has enormous resources behind it, and its messages have appeared everywhere – in advertising, schools, packaging, public campaigns and, of course, in the countless familiar images of cows grazing happily in idyllic green fields. When we hear the same claims again and again – that dairy is a great source of calcium, that it’s needed for healthy teeth and bones, that a glass of milk helps children grow up healthy and strong – they become part of what simply feels normal. But how much of what we believe about dairy comes from science and how much comes from decades of powerful industry marketing?
Viva!’s new documentary, What Do You Really Know About Dairy?, takes a closer look at the health claims, animal suffering and industry influence behind one of Britain’s most heavily promoted foods.
Watch the film now. Rent or buy at dairyfilm.viva.org.uk
This newly designed leaflet is perfect for stalls and outreach. It challenges common myths about dairy, exploring the health claims, animal suffering and industry influence behind one of Britain’s most heavily promoted foods.
About Viva!
Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent more than 30 years creating a kinder, more sustainable world for humans and animals alike.
