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Vegan For The Planet Guide


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Animal agriculture lies at the heart of all the environmental problems we are facing; from global heating, deforestation, the destruction of ocean ecosystems, to air and water pollution and wildlife loss. One million species around the world are at risk of extinction. Urgent and drastic action is required now if we are to avert disaster.

This guide explains why animal agriculture is so damaging and how changing the way you eat is the single most effective action you can take as an individual to lower your impact on the planet.

Action is long overdue, but you can empower yourself through the food choices you make. This is a vital part of the solution for confronting the biggest threat humanity has ever faced. You can make a difference right now by going vegan – for the future of all life on Earth! Your dietary choices can either be part of the problem or part of the solution in addressing the climate crisis.


Dr. Justine Butler



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About Viva!

Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent more than 30 years creating a kinder, more sustainable world for humans and animals alike.